Our Mission

At Metafora, we are experts in all things transportation, logistics and supply chain strategy and technology. Our mission is to help your business overcome roadblocks toward progress and growth, so we can contribute to a more efficient world together.

Our Values

Go the extra mile - Metafora

Go the Extra Mile

We are relentless in our pursuit for excellence. We believe in doing what needs to be done and in going the extra mile. We are not afraid of a challenge. We may face challenges, but we will persevere and rise to the occasion.

Do the right thing - Metafora

Do the Right Thing

At the core of accountability is reliability and personal responsibility. We believe in doing the right thing, even when no one is looking. We are always expecting more from ourselves. We value the ability of our team to honor commitments to our clients and to each other.

Speak your truth - Metafora

Speak Your Truth

We believe in being who you are and always speaking your truth. We know that being honest and open with each other is the best way to make decisions. Transparency serves as the foundation for communications inside and outside Metafora.

Stay hungry and curious - Metafora

Stay Hungry and Curious

We will not let fear or vulnerability discourage us from asking questions. We are hungry to learn and grow, and we welcome change and new ideas. It is through our focus on curiosity that we’re able to continually expand the range of tools that we have to work with.

Be cool no ego - Metafora

Be Cool, No Ego

Yes, we feel pride from a job well done. We also value a willingness to learn from others and our mistakes, try new ideas and receive feedback in any form. We celebrate the success of others and support each other always. We’re willing to put aside our own ego to get stuff done.

Metafora is an Award-Winning Company

FreightTech 100

2018, 2019, 2020, 2021

FreightTech 25



Best Places to Work

Built In Chicago


Crain’s Chicago Business


Inc Fast 5000 - 2020

Inc 5000

2013, 2020, 2021


We are a diverse team of collaborative experts in all things transportation, logistics and supply chain strategy and technology.
We are the intersection of now, and 5 years down the line.
We are a tailwind of possibility, pushing your transportation business to places it’s always wanted to go.
We are not in the business of delivering things, we’re in the business of delivering your company to the next level, fast.
We are Metafora.
Let’s see how far your business can go.

Meet the Team

EmployeePhotos_Website (3)

Andrew Anthony

Sr. Accounting Manager

Haley Basim

Associate Product Owner
Joel Bennett

Joel Bennett

VP of Product
Catherine Brock-Canva

Catherine Brock


Lindsey Chafin

Sr. Engineer II
Maggie Norman

Maggie Domondon

VP of People & Culture

Gordon Fisher


Steven Godfrey

Chief Delivery Officer

Brittney Haselmayer

Assoc. Software Engineer

Kevin Jenkins

Dir. of Technology

Joe Laskey

Sr. Product Manager

Kristiana Llanos

Assoc. Software Engineer II
Senior Engineer

Robert Moore

Sr. Engineer II
Nick Oliver .png canva

Nick Oliver

Assoc. Dir. of Consulting
Anesha Palmer

Anesha Palmer

Manager of People & Culture

Silvie Park

Business Operations Analyst
Andrea Pelczar

Andrea Pelczar

Industry Consultant
Adam canva

Adam Perlmutter

Dir. of SME Consulting
Alex Philo-Canva

Alex Philo

VP of Consulting
Rabari HS

Lala Rabari

Sr. Engineer
Peter Rentschler

Peter Rentschler


Megan Ries

Assoc. Product Manager
Teresa – Marketing Director

Teresa Ronquillo

Dir. of Marketing
Solutions Architect

Kris Russell

Solutions Architect
Carrier Direct Headshots-3466 – Copy

Ryan Schreiber

VP of Industry & Growth

Larry Schwall IV

Assoc. Software Engineer II
Diane Seo

Diane Seo

Business Analyst

Kristyn Shriner

Sr. Product Manager
David Silverman

David Silverman

Sr. Engineer II

Louis Stevens

Assoc. Software Engineer II
Wallace HS

Danny Wallace

Sr. Consultant

Pawel Wencel

Customer Service Manager

Mistey Whaley

Office Administrator

Alex Williams

Assoc. Software Engineer II
Paige Wortmann

Paige Wortmann

Assoc. Software Engineer
Jee Canva

Jee Zhou

Assoc. Software Engineer