Our Mission

Metafora is a technology consulting firm focused on transportation, logistics and supply chain strategy. Metafora’s goal is to help businesses overcome obstacles and drive progress through better development and application of freight tech. Our mission is to drive the transportation & logistics industry forward, so we can contribute to a more efficient world together.

Our Values

Go the extra mile - Metafora

Go the Extra Mile

We are relentless in our pursuit for excellence. We believe in doing what needs to be done and in going the extra mile. We are not afraid of a challenge. We may face challenges, but we will persevere and rise to the occasion.

Do the right thing - Metafora

Do the Right Thing

At the core of accountability is reliability and personal responsibility. We believe in doing the right thing, even when no one is looking. We are always expecting more from ourselves. We value the ability of our team to honor commitments to our clients and to each other.

Speak your truth - Metafora

Speak Your Truth

We believe in being who you are and always speaking your truth. We know that being honest and open with each other is the best way to make decisions. Transparency serves as the foundation for communications inside and outside Metafora.

Stay hungry and curious - Metafora

Stay Hungry and Curious

We will not let fear or vulnerability discourage us from asking questions. We are hungry to learn and grow, and we welcome change and new ideas. It is through our focus on curiosity that we’re able to continually expand the range of tools that we have to work with.

Be cool no ego - Metafora

Be Cool, No Ego

Yes, we feel pride from a job well done. We also value a willingness to learn from others and our mistakes, try new ideas and receive feedback in any form. We celebrate the success of others and support each other always. We’re willing to put aside our own ego to get stuff done.

Metafora is an Award-Winning Company

FreightTech 100

2019, 2020, 2021, 2022, 2023

FreightTech 25



Best Places to Work

Built In Chicago


Crain’s Chicago Business


Inc Fast 5000 - 2020

Inc 5000

2015, 2020, 2021


We are a diverse team of collaborative experts in all things transportation, logistics and supply chain strategy and technology.
We are the intersection of now, and 5 years down the line.
We are a tailwind of possibility, pushing your transportation business to places it’s always wanted to go.
We are not in the business of delivering things, we’re in the business of delivering your company to the next level, fast.
We are Metafora.
Let’s see how far your business can go.

Meet Our Executive Team

Peter Rentschler

Peter Rentschler


Ryan Schreiber

Chief Growth Officer

Steven Godfrey

Chief Delivery Officer
Maggie Norman

Maggie Domondon

VP of People & Culture
Joel Bennett

Joel Bennett

VP of Product
Alex Philo-Canva

Alex Philo

VP of Consulting

Derek Netelenbos

VP Strategic Partnerships

Meet our Full Team

EmployeePhotos_Website (3)

Andrew Anthony

Dir. of Finance & Accounting

Haley Basim

Product Manager

Lindsey Chafin

Sr. Engineer II

Gordon Fisher


Kevin Jenkins

Sr Director, Engineering

Joe Laskey

Sr Product Manager

Kristiana Llanos

Assoc. Software Engineer II
Senior Engineer

Robert Moore

Sr Engineer II
Nick Oliver .png canva

Nick Oliver

Assoc. Dir. of Consulting
Anesha Palmer

Anesha Palmer

Assoc. Director People & Culture

Silvie Park

Business Operations Analyst
Andrea Pelczar

Andrea Pelczar

Industry Consultant
Adam canva

Adam Perlmutter

Dir. of Industry Consulting
Rabari HS

Lala Rabari

Sr. Engineer

Megan Ries

Product Manager

Larry Schwall IV

Software Engineer I Engineering

Kristyn Shriner

Sr Product Manager
Diane Seo

Diane Seo

Sr Business Analyst
David Silverman

David Silverman

Sr Engineer II

Louis Stevens

Software Engineer I Engineering
Wallace HS

Danny Wallace

Sr. Consultant

Pawel Wencel

Customer Service Manager

Alex Williams

Software Engineer I Engineering
Jee Canva

Jee Zhou

Associate Engineer II