Our Mission

Metafora is a technology consulting firm focused on transportation, logistics and supply chain strategy. Metafora’s goal is to help businesses overcome obstacles and drive progress through better development and application of freight tech. Our mission is to drive the transportation & logistics industry forward, so we can contribute to a more efficient world together.

Our Values

Go the Extra Mile

We are relentless in our pursuit for excellence. We believe in doing what needs to be done and in going the extra mile. We are not afraid of a challenge. We may face challenges, but we will persevere and rise to the occasion.

Do the Right Thing

At the core of accountability is reliability and personal responsibility. We believe in doing the right thing, even when no one is looking. We are always expecting more from ourselves. We value the ability of our team to honor commitments to our clients and to each other.

Speak Your Truth

We believe in being who you are and always speaking your truth. We know that being honest and open with each other is the best way to make decisions. Transparency serves as the foundation for communications inside and outside Metafora.

Stay Hungry and Curious

We will not let fear or vulnerability discourage us from asking questions. We are hungry to learn and grow, and we welcome change and new ideas. It is through our focus on curiosity that we’re able to continually expand the range of tools that we have to work with.

Be Cool, No Ego

Yes, we feel pride from a job well done. We also value a willingness to learn from others and our mistakes, try new ideas and receive feedback in any form. We celebrate the success of others and support each other always. We’re willing to put aside our own ego to get stuff done.

Metafora is an Award-Winning Company

FreightTech 100

2019, 2020, 2021, 2022, 2023

FreightTech 25

2021

Best Places to Work

Built In Chicago

2021

Crain’s Chicago Business

2021

Inc 5000

2015, 2020, 2021

Metafora

We are a diverse team of collaborative experts in all things transportation, logistics and supply chain strategy and technology.
We are the intersection of now, and 5 years down the line.
We are a tailwind of possibility, pushing your transportation business to places it’s always wanted to go.
We are not in the business of delivering things, we’re in the business of delivering your company to the next level, fast.
We are Metafora.
Let’s see how far your business can go.