Transportation & Logistics: Technology Strategy
We bridge the gap between your business goals and the technology that powers them.
We help clients catch up, blaze the trail ahead, or level-set on the right systems and business changes needed to meet their goals.
Latest Insights
Companies invest in freight tech for many reasons and define "success" differently.
Firms use technology to improve employees’ lives, minimize human error, leverage data, differentiate themselves, or to simply enable growth.
Regardless of the rationale for investing in freight tech, we know four truths.
- Technology doesn’t solve every problem.
- Technology is NOT an “easy button.”
- Good software fits your business, your business doesn’t fit good software.
- Investments in technology are never “done.”
Firms that ignore these truths waste money, time, and effort—and, ultimately, get left behind. Firms that embrace and manage these truths select, implement, adopt, and exploit technology to their advantage and realize the benefits of their investments.
Our clients fall into the latter group.
Technology Strategy Capabilities
Our people bring practical expertise to guide clients in choosing, developing, and integrating technology that genuinely works in their operations and delivers the business benefits of freight tech.
Digital Strategy and Planning
Develop a roadmap to leverage digital technologies for achieving business objectives, enhancing customer experiences, and staying competitive in the digital age.
Technology and Application Roadmapping
Create a strategic plan outlining the timeline, milestones, and dependencies for implementing technology initiatives and deploying specific applications.
Process Improvement
Identify inefficiencies and optimize workflows to enhance productivity, reduce costs, and improve customer satisfaction.
Change Management
Implement strategies to effectively manage organizational change, ensuring smooth transitions during technology adoption or process transformations.
Operating Model
Design the framework that defines how an organization operates, including its structure, processes, roles, and responsibilities, to align with strategic goals and optimize performance.
M&A Tech Due Diligence
Assess the technological infrastructure and capabilities of potential acquisition targets to mitigate risks, identify synergies, and ensure a successful integration.
Business & Technology Capability Mapping
Identify and align the essential business and technology capabilities required to achieve strategic objectives and drive innovation.
Buy / Build Analysis
Evaluate whether to acquire existing solutions or develop custom ones based on factors like cost, time-to-market, scalability, and strategic fit.
Architecture Design
Design the overall structure and framework of IT systems and applications to ensure scalability, flexibility, security, and alignment with business goals.
Cloud Migration
Transition IT infrastructure, applications, and data to cloud-based platforms to improve agility, scalability, cost-efficiency, and accessibility.
Tech Inventory Audit
Conduct a comprehensive assessment of existing technology assets, including hardware, software, and licenses, to optimize usage, reduce redundancy, and mitigate risks.
Future State Visioning
Envision the desired future state of technology and its impact on the organization’s operations, capabilities, and competitive positioning.
Data Strategy
Develop a comprehensive strategy for managing, analyzing, and leveraging data assets to drive insights, innovation, and business growth.
Our Work in Freight Tech Strategy
Case Study
3PL Technology Strategy
Metafora evaluates technology for the 3PL division to meet the business’s needs and the organization’s technical architecture as the business scales.
Industry Leaders Trust Metafora, some sample customers
What Clients Say
Our overall delivery excellence, MF outsized value to cost, and our impact on integrated teams throughout the delivery of multiple projects including non-asset parcel platform, customer portal, full TMS build.
Metafora knows technology and, with their logistics industry expertise, emerged as the ideal partner to help Armstrong execute on our vision to drive real-world impact through technology advancements.
We got there years before we would have on our own if we hadn’t brought in Metafora. In three months, Metafora helped us focus and make progress on the highest impact areas.
Our Thinking on Freight Tech Strategy
Driving Technology Adoption
Metafora Chief Growth Officer, Ryan Schreiber, speaks with Jonathan Baker, Director of Education at TIA, about selecting, implementing, and driving adoption of the right tech in brokerages.
The Legacy Freight Tech Problem
Is outdated tech blocking your business growth?
Learn more about missed opportunities caused by old tech and how to stop wasting time & money on old systems. Understand how to move forward from old tech and accelerate your growth with cloud-based flexibility, automation, and sales appeal.
Old systems = missed opportunities.
The right freight tech is a growth accelerator.
Featured Technology Strategy Consultants
Kevin Jenkins
VP of Engineering
Adam Perlmutter
Dir. of Industry Consulting
Andrea Pelczar
Senior Industry Consultant
More Technology Solutions
Software Selection & Implementation
We help you identify, choose, and implement applications that best fit your needs and operational requirements to meet your strategic goals.
Software Development
We help you conceive, specify, design, program, document, test, and manage applications tailored to your business needs and systems.
Dear people who move stuff,
We’re your partner for all things transportation. We provide logistics, supply chain, and technology solutions to take your business to new heights.
Let’s move stuff together.