Transportation & Logistics: Software Selection and Implementation
Select and implement the right freight tech solution for you—not everyone else.
We help you select and implement third-party freight tech software that provides the efficiency, workflow, data, and visibility you need to compete.
Latest Insights
Poor technology selection and poor implementation cause virtually every technology failure.
That’s not a vendor issue, that’s a buyer issue. Too many companies blame technology vendors for underperformance when the fault is actually theirs.
Why?
First, there are a lot of software choices in the market. Companies too frequently make the wrong choice because they lack sufficient expertise on the solutions or a firm grasp of their specific requirements. They get what we call “shiny object” syndrome and choose a platform that solves “a” problem—not “their” problem. Second, companies fail to support and invest in the implementation of the software sufficiently. They neglect change management, training, and Day 1 readiness. The result is wasted money, lost time, frustrated users, and finger-pointing at technology vendors for “bad” solutions.
We are freight tech gurus who can help you both select and adopt the right technology for YOU.

We identify the gaps between your current and future technology needs. Then, help you close them.
Technology Selection and Implementation Capabilities
Business Case Development
Craft a compelling rationale outlining the costs, benefits, and investment risks to secure stakeholder buy-in and guide decision-making toward profitable ventures.
Architecture Design
Design a scalable and adaptable IT architecture to support business objectives, enhance operational efficiency, and facilitate future growth.
Data Architecture and Governance
Establish frameworks and policies for managing and protecting data assets, ensuring accuracy, integrity, and compliance with regulatory standards.
Software Selection
Methodically evaluate available software solutions to align with business requirements, ensuring optimal functionality, scalability, and return on investment.
Vendor Negotiation
Negotiate favorable terms and conditions with vendors to secure cost-effective contracts, minimize risks, and foster long-term partnerships.
Process Improvement:
Identify workflow inefficiencies and implement strategic changes to streamline operations, reduce costs, and enhance customer satisfaction.
TMS Requirements Definition
Define the specific functional and operational requirements of a Transportation Management System (TMS) to optimize logistics processes, reduce transportation costs, and improve supply chain efficiency.
TMS Training & Implementation
Deliver training sessions and oversee the seamless integration and deployment of a Transportation Management System (TMS), ensuring rapid adoption and realization of benefits across the organization.
Training & Adoption
Provide comprehensive training programs and support to facilitate the successful adoption of new technologies, maximizing productivity and minimizing disruptions.
Our Work in Freight Tech Selection and Implementation
We provide valuable guidance as you navigate the selection, development, and integration of technology solutions that optimize your operations and unlock the desired benefits of freight tech.

Case Study
3PL TMS Selection
Growing 3PL engaged Metafora to select a new TMS to keep up with customer needs, scale growth, and provide optimal user experience. We created a vendor evaluation framework to drive the TMS selection process. Metafora created a short list of viable TMS providers based on must-have and nice-to-have business and technical requirements.
Industry Leaders Trust Metafora, some sample customers
































































What Clients Say
Metafora has been a long standing partner with Werner Enterprises. They have invested the time to understand Werner, making them an obvious choice when we’ve done several strategic projects to deliver impacts to revenue
Our overall delivery excellence, MF outsized value to cost, and our impact on integrated teams throughout the delivery of multiple projects including non-asset parcel platform, customer portal, full TMS build.
Our ability to maximize quality, speed and efficiency while minimizing tech debt and rework during a greenfield product development of Shipper-facing, full shipment lifecycle TMS with focus on automation
Our Thinking on Technology and Implementation
Driving Technology Adoption
Metafora Chief Growth Officer, Ryan Schreiber, speaks with Jonathan Baker, Director of Education at TIA, about selecting, implementing, and driving adoption of the right tech in brokerages.
The Legacy Freight Tech Problem
Is outdated tech blocking your business growth?
Learn more about missed opportunities caused by old tech and how to stop wasting time & money on old systems. Understand how to move forward from old tech and accelerate your growth with cloud-based flexibility, automation, and sales appeal.
Old systems = missed opportunities.
The right freight tech is a growth accelerator.
Featured Technology Consultants

Alex Philo
VP of Consulting

Adam Perlmutter
Dir. of Industry Consulting

Joe Laskey
Sr Product Manager
More Technology Solutions
Technology Strategy
We assess current technology capabilities and identify gaps between current and future technology needs.
Software Development
We help you conceive, specify, design, program, document, test, and manage applications tailored to your business needs and systems.
Dear people who move stuff,
We’re your partner for all things transportation. A guidance system providing logistics, and supply chain solutions to take your business to new heights.
Let’s move stuff together.
