Transportation & Logistics: Software Development
Buy the software you can. Build the software that differentiates you.
We develop proprietary freight tech software that provides the efficiency, workflow, data, and visibility you need separate from the crowd.
Latest Insights
The best business results come from a hybrid approach to software.
Our motto: Buy what you can. Build what differentiates you in the market.
Building versus buying software solutions is a strategic business decision that involves many complex moving parts and affects a company years after its decision.
Many factors influence the decision to buy or build freight tech:
- Market climate
- Competitive advantage
- Technology availability
- Attractive off-the-shelf solutions
- Company capabilities
- Budget
In a tech/data-enabled industry, building software makes sense to power the things that are your “secret sauce” and differentiate you.
The secret to the sauce is knowing when AND how.
We Build Award-Winning Products
Metafora has been ranked as one of the top 25 companies in the Freight Tech Top 100 since 2018.
Our Thinking Software Development
Evaluating FreightTech: Prioritizing business needs and user enablement
Metafora Chief Growth Officer, Ryan Schreiber, talks with Grace Sharkey at the 3PL Summit.
Learn why implementing freight tech solutions requires understanding business needs, selecting partners that support users, capturing internal data, and ensuring scalability.
Our team has experience across a wide array of technologies and solution development phases.
Software Development Capabilities
Product Design
Craft user-centric solutions that meet market needs, driving customer satisfaction, loyalty, and market share.
Architecture Design
Develop scalable, secure, and efficient IT infrastructures and systems, ensuring agility, reliability, and alignment with business goals.
Agile Development
Iteratively deliver high-quality software solutions, enhancing speed-to-market, adaptability, and customer responsiveness.
Training and Adoption
Provide comprehensive training programs and resources to empower users, fostering rapid adoption, proficiency, and productivity gains.
Support and Maintenance
Offer timely and reliable technical support services, ensuring system uptime, performance optimization, and customer satisfaction.
Our Software Development Work
We provide valuable guidance as you navigate the selection, development, and integration of technology solutions that optimize your operations and unlock the desired benefits of freight tech.

Case Study
LTL Focused Multi-Carrier TMS Development
Metafora builds a Top 5 logistics company a multi-carrier LTL TMS from ideation to full-scale production that enables the company to increase its win rate and drive automation among small/medium-sized shippers for LTL freight.
Industry Leaders Trust Metafora, some sample customers
































































What Clients Say
Metafora knows technology and, with their logistics industry expertise, emerged as the ideal partner to help Armstrong execute on our vision to drive real-world impact through technology advancements.
Our overall delivery excellence, MF outsized value to cost, and our impact on integrated teams throughout the delivery of multiple projects including non-asset parcel platform, customer portal, full TMS build.
We engaged Metafora to help advance our key product development priorities. Their deep industry expertise and seasoned team delivered the capabilities we needed, accelerating time to market and enabling us to realize significant value from our partnership.
Featured Technologists

Steven Godfrey
Chief Delivery Officer

Kevin Jenkins
VP of Engineering

Robert Moore
Sr Engineer II

David Silverman
Sr Engineer II

Adam Perlmutter
Dir. of Industry Consulting

Andrea Pelczar
Senior Industry Consultant
More Technology Solutions
Technology Strategy
We assess current technology capabilities and identify gaps between current and future technology needs.
Software Selection & Implementation
We help you identify, choose, and implement applications that best fit your needs and operational requirements to meet your strategic goals.
Dear people who move stuff,
We’re your partner for all things transportation. A guidance system providing logistics, and supply chain solutions to take your business to new heights.
Let’s move stuff together.


