Metafora is a management consulting and technology delivery firm focused on transportation, logistics, and supply chain.

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For transportation providers, shippers, and logistics software vendors who are ready to go the extra mile toward growth and profit, Metafora serves as an extension of your team to provide the boost that helps you reach your goals faster and smarter. We’re the bandwidth you don’t have, with the industry expertise to get where you want to be. Let’s see how far your business can go.

Integrated Service Design


From building through growth plateaus, to expanding modal offerings, compensation restructures, training and sales strategy, we advise on the elements of business most vital to your success. Accelerating your business and linking broken supply chains with insider knowledge dispatched from a bird’s eye view, we deliver your company to the next level, fast.


  • Building a world-class capacity strategy 
  • Organizational design/structure, process mapping and definition, job profiles, roles and responsibilities
  • Compensation – From compensation assessment to complete overhaul, we know how to help you increase employee satisfaction and make sure you’re saving costs where you should be.
  • Training – Onboarding & beyond. We can help ensure your people have the tools AND knowledge they need to be successful in their roles.
  • Recruiting – We help you ensure you find the right people for your company with hiring profiles and interview guidelines to support where you’re going. 
  • Go-to-market & sales strategy
  • Workflows – Optimize your workflows
  • Processes – Improve processes for efficiency
Metafora Transportation and Logistics Consulting
Supply chain visualization
Integrated Service Design


Building on our legacy of expertise in transportation and shipping, we also deliver strategy, go-to-market plans, toolkits, and more to maximize efficiency and reduce costs. At Metafora, we are a tailwind of possibility, pushing your transportation business to places it’s always wanted to go.


  • Assessment & benchmarking
  • Transportation and Distribution Strategy
  • Supply Chain Resiliency
  • Sales and Operations Planning
Integrated Service Design


Having the right software to power your business is more important than ever. We understand legacy systems and cloud-based microservices. We help our clients catch up, blaze the trail ahead, or simply level-set on the right systems, and the business changes needed to meet their goals. At Metafora, we’re your own personal tech guru who can get into your company’s inner workings to elevate it.


  • Evaluation & implementation of logistics technology platforms
  • Guidance on the decision to buy or build
    • Buying? We help with implementation, training & adoption of your new investment.
    • Building? We custom develop solutions just for the logistics and supply chain industry. 
  • Improved use of your data
  • Smarter, more reliable integrations
  • Technology guidance to ensure you stay competitive in today’s rapidly changing environment
  • Capability workshops for shippers
Metafora Tech Strategy
Metafora Software Development
Integrated Service Design


We develop proprietary software for our clients, from full service TMS to smaller applications that provide the efficiency, workflow, data, and visibility you need to compete in today’s rapidly changing market. Metafora is your turn-key solution that delivers on experience and elevates your systems from the ground up.


  • Solutions for shippers
  • Solutions for capacity providers
  • Solutions for tech providers
  • Step 1

    Is this your story?

    John has a revenue problem. Peter, his boss thinks he should be at 3X, but he's stuck. John calls Metafora.

  • Step 2

    An Easy Decision

    After a couple calls, we decide together that the assessment is the best step forward.

  • Step 3

    We Talk to Everyone

    After a smooth kickoff with stakeholders, our team gets to work shadowing the people closest to the problem.

  • Step 4

    We Take the Problem Home

    The team brings our learnings home to HQ where we synthesize the data, hypothesize the problem, and circle back with John to validate our findings.

  • Step 5

    The Reveal

    The team returns and presents our findings, benchmarks and recommendations. We reveal the real problem behind our customer's growth plateau.

  • Step 6

    Now You Know

    John's leadership now understands the problem is solvable because they know the cause and what it will take to overcome.

  • Step 7

    Execution is Next

    On Monday, John's boss calls Metafora with one simple question: When can you start?


Due to Covid 19, China trade wars, and natural disasters, companies are having to take a fresh look at their supply chains and operating models to reduce disruption and risk. Metafora helps companies to become more resilient by identifying key supply chain capabilities to invest in to improve visibility, alternative operating models, new sourcing strategies, and network flexibility.

Integrated Service Design

Product Delivery

We use rapid prototyping, agile development, and user feedback to accelerate progress. When technology feels like an anchor, we make your business move.

  • Workflow automation
  • AI-led product design
  • Micro service platforms
  • Custom software development