Your consulting partner for all things transportation & logistics

Bold. Personable. Pragmatic.

We are the people with the chops to streamline, future-ready, and accelerate how you deliver.

Some call it consulting,

we call it driving business forward.

Metafora is a technology consulting firm focused on transportation, logistics, and supply chain.

In 2011, we began as an outsourced sales firm connecting regional LTL carriers and large 3PLs. As we delivered higher performance for clients, they asked us how they might run their businesses better in other areas. We began guiding application build and digital transformations. Seeing a growing need, in 2015, we launched our software development capabilities. As an organization, we’ve built dozens of applications for the most innovative leaders in the T&L industry.

Today, we advise clients on the strategic, operational, and technical elements most vital to their success. We develop proprietary software for our clients and provide tech-enabled services that enable faster integrations, cost-effective managed services, and turnkey training & development.

What hasn’t changed

Our commitment to help businesses overcome obstacles and drive progress.

Our Mission

Drive the transportation & logistics industry forward, so we can contribute to a more efficient world together.

Today, we help shippers, 3PLs, and carriers exploit the power of freight tech.

Strategy

We align business objectives, processes, and technology with data-driven strategies to transform supply chains into a strategic assets.

Operations

We streamline operations, reduce costs, and fortify supply chain resilience in the face of disruptions.

Technology

We optimize operations, enhance visibility, and elevate decision-making with advanced freight tech and systems.

We are a fully remote company of collaborative strategy, operations, and technology experts driving transportation & logistics forward.

The Values that Move Us

Our values are the lifeblood of our business. It’s how we make all decisions: who we hire, what customers we work with, what partners we choose, and how we manage performance.

Consulting experiences can overpromise and underdeliver with fake expertise, disconnection from reality, and a lack of accountability. Frankly, they can suck. We value a different approach and provide a fresh alternative by bringing divergent thinking, telling it like it is, and being accountable for real-world application.

 

Go the Extra Mile

We are relentless in our pursuit for excellence. We do not stray from challenge, instead we persevere and rise to meet them. We do what needs to be done. We go the extra mile.

Do the Right Thing

Reliability and personal responsibility are the core of accountability. We always expect more from ourselves. We value our team’s ability to honor commitments to clients and to each other. We do the right thing, even when no one is looking.

Speak Your Truth

We know that being honest and open with each other is the best way to make decisions. Transparency is our foundation for communication inside and outside Metafora. We believe in you being who you are and always speaking your truth.

Stay Hungry and Curious

Fear or vulnerability do not discourage us from asking questions. Our curiosity enables us to continually expand our range of capabilities and tools. We welcome change and new ideas because we are hungry to learn and grow.

Be Cool, No Ego

We feel pride from a job well done. We celebrate each other’s success and support each other always. We also value a willingness to learn from others and our mistakes, try new ideas, and receive feedback in any form. We put aside our egos to get stuff done.

Metafora is an Award-Winning Company

We provide exceptional insights and results in the logistics and transportation industry. Our unwavering goal is to support businesses on their transformative journeys.

Freight Tech 25

2022

Freight Tech 100

2018, 2019, 2020, 2021, 2022, 2023, 2024

Best Places to Work

Built In Chicago
2021

Inc 5000

2015, 2020, 2021

What Clients Say

We’ve grown the team threefold. Each new hire seems to be getting ramped up and more productive even quicker, and that’s because of all of the great work Metafora did for us.

Chris Peckham

Vice President of Operations, FreightPlus

Our Story

Over the Years

^
2011

Founded

Founded as Carrier Direct as an outsourced sales firm connecting regional LTL carriers and large 3PLs.

CarrierDirect - Helping People Do Great Things
^
2012

Business Consulting

Began providing consulting guidance on application build and digital transformation. 

^
2015

Tech Strategy Capabilities & Services

Seeing a growing need, we launched our software development capabilities.

^
2015

Inc 5000

Joined the Inc. 5000 for the first time in 2015, and subsequently in 2020, 2021.

^
2019

FreightTech 100

Joined the Freight Tech 100 for the first time in 2018 and subsequently in 2019, 2020, 2021, 2022, 2023, and 2024.

^
2020

Launched Best Shore methodology

Become fully-remote company

Launched our Best Shore methodology using hybrid teams to deliver best-in-class quality development.

Metafora becomes a fully remote business, with team members concentrated in North America and around the globe.

^
2021

Freight Tech 25

We join the Freight Tech 25 in 2022.

^
2022

Rebrand company as Metafora

Receive SOC 2 Certification

Rebrand company as Metafora to reflect the full-breadth of our capabilities

Completed System and Organization Controls (SOC) 2 Type II audit and receive Type 2 Certification

Leadership Team

Peter Rentschler

Peter Rentschler

CEO

Ryan Schreiber

Ryan Schreiber

Chief Growth Officer

Steven Godfrey

Steven Godfrey

Chief Delivery Officer

Maggie Domondon

Maggie Domondon

VP of People & Culture

Andrew Anthony

Andrew Anthony

Dir. of Finance & Accounting

The Metafora Team

Haley Basim

Haley Basim

Product Manager

Joel Bennett

Joel Bennett

VP of Product

Lindsey Chafin

Lindsey Chafin

Sr. Engineer II

Gordon Fisher

Gordon Fisher

Consultant

Kevin Jenkins

Kevin Jenkins

VP of Engineering

Joe Laskey

Joe Laskey

Sr Product Manager

Kristiana Llanos

Kristiana Llanos

Assoc. Software Engineer II

Robert Moore

Robert Moore

Sr Engineer II

Nick Oliver

Nick Oliver

Assoc. Dir. of Consulting

Anesha Palmer

Anesha Palmer

Assoc. Director People & Culture

Silvie Park

Silvie Park

Business Operations Analyst

Andrea Pelczar

Andrea Pelczar

Senior Industry Consultant

Adam Perlmutter

Adam Perlmutter

Dir. of Industry Consulting

Alex Philo

Alex Philo

VP of Consulting

Lala Rabari

Lala Rabari

Sr. Engineer

Megan Ries

Megan Ries

Product Manager

Larry Schwall IV

Larry Schwall IV

Software Engineer I Engineering

Kristyn Shriner

Kristyn Shriner

Sr Product Manager

Diane Seo

Diane Seo

Sr Business Analyst

David Silverman

David Silverman

Sr Engineer II

Louis Stevens

Louis Stevens

Software Engineer I Engineering

Pawel Wencel

Pawel Wencel

Customer Service Manager

Alex Williams

Alex Williams

Software Engineer I Engineering

Jee Zhou

Jee Zhou

Associate Engineer II

Want to have an impact on clients, an industry, and yourself?

Become a part of our team.