Let’s Talk Freight Tech

Tech Strategy

Your technology strategy affects all aspects of your business operating model: people, process, organization, and culture.


We’ve provided guidance for industry leading companies, helping them stay ahead of the curve.


And, not to brag, but we are one of 25 companies that have made the FreightWaves Freight Tech 100 list every year since its inception in 2019.

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Build Better

Software Development

Are you a freight tech leader looking to improve the efficiency and productivity of your software development team?


Metafora Agile Coaching is the solution that provides expert agile training paired with unmatched freight industry knowledge.


If you are are curious, open-minded, committed to building better freight tech, let’s talk.

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The Ultimate Guide

Buy vs Build

In freight tech, there are many factors that influence the decision to buy or build.


Spoiler alert: Buy what you can, build what will differentiate you. That being said, this free guide helps you decide when to buy and when to build.


We walk you through everything you need to consider when making this critical freight tech decision.

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In 2011, we started solving problems as outsourced sales connecting regional LTL carriers and large 3PLs. Having worked at the intersection of trucking and logistics, people began asking us how they could run their businesses better.


As our company grew, we kept seeing incomplete strategies without technology and vice versa. To serve the needs of our industry, in 2016 we started building software for our customers. Some call it consulting, we call it driving business forward. Making every load count. And every innovation matter.


We are Metafora. Let’s see how far your business can go.



Here, it’s always lights up, and we’re always ready to roll. Whether you are a legacy player, startup, or multi-modal giant, learn how we can help every company in transportation move a little faster.

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See how far your business can go by working smarter now, to avoid having to work harder later. Download our Risk Management Ebook to learn about stress testing for intermediaries, and get our pro tips on how to avoid or minimize impact in an unfortunate scenario.

Poorly structured variable compensation is a serious blocker to your transportation or freight business progress and growth. It can create negative morale, confuse & distract your employees, cause low performance, and increase turnover. Download our Free Guide to Variable Compensation and improve your incentive strategy. At Metafora, we are a tailwind of possibility, pushing your transportation business to places it’s always wanted to go.

Data transparency is the foundation of modern business. Download our supply chain white paper to read about seven ways data transparency drives supply chain profitability. At Metafora, we are not in the business of delivering things, we’re in the business of delivering your company to the next level, fast.